BUSINESSNEXT: Dr. Patrick Duparc

"Thank You For Being Late", a title borrowed from Thomas Friedman's 2016 book, is intended to highlight elements of the "new normal" that are "not so new". 

"New normal" is one of the most popular terms today, which refers to a stabilized state after any radical changes. Today, the "new normal" is defined as the consequences of the COVID 19 pandemic in various aspects of human life, implying that what was recently abnormal is becoming commonplace.

Previously, we knew what failures can significantly change the way we do business in the modern world:

- Digitalization and big data

- Globalization of markets and media (including global supply chains)

- The emergence of larger trade blocs (EEU, EU, ASEAN, TPP, CPTPP, etc.)

These changes define a new reality, changing the structure of demand and thereby creating opportunities for the emergence of new enterprises, and for a different format of old enterprises opening up new markets.

Professor Duparc is the Dean of the Graduate School of Business of Nazarbayev University. Previously, he taught digital marketing at the Kellogg School of Management Northwestern University (1997-2013, USA), advised on global marketing and technology at Purdue University (USA). He has written several books on digital marketing, technology forecasting, and the book Legends of Marketing (with his colleague Philip Kotler).

Dr. Duparc has served on the Board of Directors of several research centers (E-Commerce Center, Wireless Technology Research Center, Biometrics Research Center) and has led technology initiatives as Director of Information Technology at several universities.

Dr. Duparc's teaching and research interests focus on technology and global marketing. He has taught various executive programs around the world (USA, Germany, Belgium, Austria, Mexico, France, the Netherlands, Hungary, Singapore, Malaysia, Hong Kong, Japan, Kazakhstan).

The live broadcast of the forum will take place on June 9 at 15.00 on the official Youtube channel of the Economic Research Institute of Kazakhstan, as well as on the Facebook channel @economic.research.kz.